At PlanetUp sustainability is deeply embedded in our DNA. We believe that business models should support the environment and actively address urgent social challenges to ensure a more sustainable future.
We work to make people more carbon aware so we can fight global warming and climate change together. PlanetUp offers fun and easy ways to calculate and offset carbon emissions and reduce your personal carbon footprint. We also make it simple for you to gain rewards and support your favorite charities by doing simple things like posting links of your favorite stories or videos.
We are ISO 27001 certified and guarantee transparency at all times.
Our Mission
Our mission is to create climate change awareness in innovative ways by reducing carbon emissions.
Ian started operating PlanetUp in Monterrey, México in 2006. Under his direction the company was able to penetrate the US market, opening its headquarters in San Francisco, California in 2008. His knowledge and experience in the sustainability field have successfully integrated the environmental, social and economic balance into PlanetUp's business model. Ian is responsible for the strategic and financial direction of the company. He is also in charge of investor relations.
Luis supervises PlanetUp's daily operation. Due to his extense knowledge in carbon offsets and the carbon market, he is responsible for evaluating carbon reduction projects worldwide, purchasing carbon offset inventories, and joining and maintaining a good relationship with the carbon registries. Luis also oversees the legal and commercial areas of the company.
Mark is responsible for the brand's image and the correct execution of marketing and advertising campaigns. He is in charge of product development and product improvements. In the last two years he has secured strategic alliances through marketing efforts that have broaden the reach of PlanetUp Ads to other countries.
Anaheli joined PlanetUp pretty much since the company was founded. Due to her excellent communications skills, she is in charge of establishing and channeling the company's messages to the media. She is also responsible for generating and maintaining relations with NGO's and stakeholders in general. Under her supervision PlanetUp proudly achieved the ISO 27001 in April 2009.
Upon his arrival to PlanetUp in 2008, Héctor has been in charge of the information technology area. He is responsible for the development of software products and constant software innovation, as well as maintaining competitive technological advantages over competitors. Under his supervision, both platforms planetup.com and planetupads.com, were developed in a record time of less than two years.
